Email Is Dead

For years, experts have prematurely proclaimed that “email is dead”. So when it came time to increase awareness in the UK market, we decided to lean into reports of email’s early demise, and turn it into an activation celebrating email’s immortality.

Thus, Email is Dead was born(?). An interactive exhibition at the Design Museum London in the fall of 2023, Emails is Dead went far beyond the topic of email marketing, exploring the cultural power of email, its origins, and continued relevance as an essential part of our everyday lives, both personally and professionally.

OOH and targeted digital across London drove to the exhibition.

RECOGNITION: One Show Merit